Baseline

How we make money.

Most men's health sites bury this. It's in our navigation, because if you can't see how we get paid, you have no way to judge whether to trust what we tell you.


Where the revenue comes from

When your result points to a next step — a lab test, or eventually a clinic — some of the providers we list pay us a commission if you choose them. It costs you nothing extra. That is the entire business today.

Later we'll add a paid membership for men who want ongoing tracking and coaching. The assessment itself stays free.


The rules we hold ourselves to


The obvious conflict, stated plainly

We earn more when you buy a test than when you don't. That is a real conflict of interest and we won't pretend otherwise. Our defence against it is structural: one of the three possible results tells you to spend nothing, and every man whose answers call for it sees it.

If you ever catch us softening that, we've lost the only thing that makes this site worth reading.

Take the assessment