Baseline

The whole journey, before you pay for any of it.

Most health products make you buy first and find out afterwards. Here is every stage, what it costs, and what you actually get — written down before you spend anything.

Start with the free assessment

How it works

  1. Week 0Free

    Find out if it's actually testosterone

    Fourteen questions, three minutes, free. You get a symptom score, the specific lifestyle drivers working against you, and an honest verdict — which for some men is “this isn't testosterone, don't spend money on it.”

  2. Week 0Lab cost, paid to the lab

    Get a real number before you change anything

    We walk you through testing properly: morning, fasted, twice, and which markers to ask for — including the LH and FSH pair most men are never told about, which separates a suppressed signal from a genuine production problem.

  3. Weeks 1–12$79 once

    Fix one thing at a time

    The protocol ranks the five drivers by how much they actually move testosterone — sleep and body composition first, because they're worth more than everything else combined. Each fortnight you get one focus, not a list of twenty habits.

  4. Weeks 6 & 12Included

    Re-take the assessment and see the number move

    The same 14 questions, scored the same way. Watching your symptom burden fall from 71 to 44 is the moment this stops being theory. If it hasn't moved, that's information too — and we'll tell you so.

  5. Week 12Lab cost

    Retest and decide with evidence

    Same lab, same conditions, compared against your baseline. Three honest outcomes: it worked and you keep going; you feel better but the number didn't move; or nothing changed — which means it isn't lifestyle, and it's time for a proper clinical workup.

  6. Ongoing$12/month, optional

    Don't slide back

    Most men who fix their sleep for twelve weeks are back to five hours by month six. Maintenance is weekly accountability, habit streaks, and quarterly retest reminders — for less than the programme cost.

What it costs

For comparison, the telehealth clinics that would sell you testosterone run $99–200 a month, indefinitely.

The Assessment

Freealways

Find out whether testosterone is actually your problem.

Best for: Anyone who suspects low testosterone and wants an honest answer.

  • 14-question screen based on the ADAM questionnaire
  • Your symptom burden scored out of 100
  • Which of the five lifestyle drivers apply to you
  • An honest verdict — including “this isn’t testosterone”
  • How to get tested properly, and what to ask for
  • No account, no email, no card
Take the assessment

Free permanently. This is not a trial.

The Protocol

$79one payment · yours permanently

The structured programme that fixes what the assessment found.

Best for: Men whose result was “worth measuring” or “fix these first” and who want a plan.

  • Everything in the assessment
  • The full Baseline Protocol guide, source-referenced
  • A fortnightly check-in focused on one change at a time
  • Re-assessment at week 6 and week 12 — watch your score move
  • Lab testing walkthrough: what to order and how to read it
  • 30-day money-back guarantee, no reason required
Take the free assessment first

Three minutes, free, and it tells you whether you need this at all. Already decided? Buy it here.

One payment, not a subscription. Nothing recurring to cancel.

Maintenance

$12per month

Accountability after the programme ends.

Best for: Men who finished the Protocol and don’t want to slide back.

  • Weekly accountability check-in
  • Habit streaks for sleep, training, and drinking
  • Quarterly re-assessment and retest reminders
  • New research summaries as the evidence changes
  • Cancel any time

Available after week 12

Cheaper than the Protocol, because the work is lighter by then.

Three rules we set our prices by

Start with the free part.

You can't buy the Protocol until you've taken the assessment, because for some men the honest answer is that they don't need it.

Take the assessment